Alexandra Perrin

Head of Creative

With a ten-year experience as a Creative Director in luxury and accessible luxury sectors, I have put my innovative vision and a 360 degree Digital and E-commerce expertise at the service of highly demanding brands.

This articulates through designing websites, producing E-commerce shoots, developing fashion campaigns, web and print works, planing strategies and communication.

Three years ago, I have funded my own agency in Paris, made it grow, and open a branch in London in 2017. This enabled me to work and manage international projects, collaborating with talents from various horizons. Putting an end to my collaboration early this year, I have been working as a freelancer for Publicis 133, redesigning Fred, l’OréalEleven Paris and Roseanna websites.

Recently, my participation has been required to supervise the FW18, and SS19 identity campaigns and e-commerce visuals for Vero Moda China. The SS19 one still being in progress, I have the pleasure collaborating with the photographer James Robjant in Spain and already worked with Matteo Montanari and Theo Wenner in London, Scotland and Los Angeles.

This very last experience opens me the doors to the Chinese market and clients.

Also during previous campaigns for other well known brands I have worked with Mathieu César and Quentin de Briey. 

I have previously been three time in a position to start a whole creative pole from scratch as a creative director in France – respectively for SmallableMelijoe and Sézane – including a studio and an IT team, staffed both-together with five to eleven individuals from different horizons and backgrounds.

My strong expertise on the technical side ( Digital & E-commerce…), and my experience working closely with the investors, marketing directors and c-level managers would benefit to your final customers.

For records, the latest website I created: –

Other sites I have designed, which are still live, include,, Maison Père, …

I grew up in Africa, then in the South of France and now live between Paris, Geneva and London.