Alexandra Perrin

Head of Creative

Co-founder MAISON ST HONORÉ Paris/London
A Strategic & Creative House

Credit: Lucie Cipolla

After graduating from France’s leading design school Esag-Penninghen in 2008,
Alexandra started her career in museography and signage, discovered the world
of advertising through a stint at PUBLICIS 133 and then worked for PECLERS,
the Paris-based trend forecasting agency.

She subsequently became the Artistic Director of SMALLable,
an experience whichallowed her to develop a deeper understanding of both e-commerce
and fashion.She then produced MELIJOE’s first campaign and became Creative Director
of the brand. Sézane, Maison Père, Chatelles, Balibaris, Figaret
and Atelier Swarovski havebeen a natural continuation into the world
of women’s fashion and accessories.

Alexandra grew up in Africa and Vence in the south of France
and now lives in Paris.